A stunning Bride Wearing Miglio Designer Jewellery

Miglio For Brides

Miglio Designer Jewellery - fastest growing direct selling business in UK

Miglio a Magical Success

Miglio Designer Jewellery is the fastest growing direct selling business in the UK and is now looking to expand into Europe. As the company embarks on a major recruitment drive to meet the rapidly increasing demand for its products.
MIGLIO Designer Jewellery was established in the UK by joint Managing Directors Sue Dean and Tim Westinghouse in 2003. Today its biggest challenge is keeping up with demand as Miglio becomes one of the hottest names in jewellery.
Recently Dannii Minogue was shown wearing a stunning Miglio piece on the front cover of Cosmopolitan magazine and it seems everyone wants a slice of that Miglio sparkle.
Miglio was originally established in South Africa in 1996 by Mike and Jenny Miller. The UK arm of the company was launched as a completely separate enterprise with Sue and Tim at the helm.
The quality of Miglio is sensational. It was really different, easy to wear and very flexible, with something for everybody. What makes it so different is that you can update it and add to it – for example, a bracelet can be made into a necklace by adding an extension chain.”
Since the launch of Miglio UK the company, based at Crewkerne, Somerset, UK, has gone from strength to strength very rapidly. Today it has 1400 Consultants across the UK and Europe and is constantly recruiting.
One exciting new incentive has been the introduction of a new business plan which aims to provide Consultants with ‘a career path for life’.  It is about creating more of a career for Consultants. There are various spin-offs on three levels and the aim is not only to encourage the super-sellers who can get up to a 40 per cent discount, but to also encourage people to recruit and create a profitable business. The idea is that Consultants can, in their words, eventually get a pension out of their business.”
 The company is now being recognised not just for providing fantastic jewellery but for providing Consultants with a good way of running their own business.”

“We feel the company is now being recognised not just for providing fantastic jewellery but for providing Consultants with a good way of running their own business.”—Sue Dean

Sue is convinced that being a relatively small business gives Miglio the edge over similar direct selling companies because it enables them to offer a ‘close up and personal’ approach.
Miglio’s top selling product is its enhancer collection which enables Consultants to create their own ‘Hero’ necklaces – so called because each necklace created is one of a kind. Enhancers also provide the opportunity to ring the changes by updating an old necklace or bracelet.
“Each ‘Hero’ necklace has its own, exclusive, Miglio look,” Sue pointed out. “You buy the necklace and different enhancers and create your own piece. We also provide extension chains so you can create a necklace out of a bracelet and that is also very popular. You can then use an enhancer to create your own ‘Hero’ piece which no one else will have!”
Sue added, “Instead of investing in new jewellery you can simply give a new look to your existing jewellery.
The basic burnished silver is the same throughout our collections so you can mix and match. It has a very distinctive look, so if you saw someone wearing it as you were walking along the street you would know instantly that it was Miglio jewellery.”
Miglio is proud of the fact that its jewellery is accessible to all. Prices start off at £9.50 and goes up to £240. The company has just launched its latest collection, ELEMENTS, which Sue points out, has been carefully tailored to appeal to people on lower budgets, due to the recession.
“There is a huge choice in our range of jewellery to suit all budgets,” Sue explained. “We also produce earrings that youcan buy different extension pieces for. It’s all fun stuff.”
Meanwhile, Sue is proud of the fact that, although Miglio jewellery is so accessible to ordinary people, it is also being worn by high profile celebrities like Dannii Minogue.
“The bracelet she was seen wearing on the front cover of Cosmopolitan magazine is made out of Swarovski crystal and is stunning,” said Sue. “It is one of our top selling bracelets that can be turned into a necklace by adding an extension chain.”
Miglio keeps its collections fresh by launching new ranges three times a year; in spring, summer and autumn. Its new ELEMENTS collection is a unique, range, which includes 22 carat, gold-plated, limited edition pieces for the first time. The range also includes light azure blue Swarovski crystals, talisman charms and geometric shapes, taking its collections to an exciting new dimension.
Sue feels new Consultants are attracted to the company, not just because of its great products but also because of its reputation. “Many Consultants come to us as a result of personal endorsement and word of mouth,” she explained.

Miglio necklace worn by Dannii Minogue
“We have a very caring family ethos and this makes our Consultants feel like stakeholders in the business. Our Consultants mainly sell through parties because there is nothing more fun than girls getting together over a glass of wine and trying on jewellery. Parties are definitely our most successful method of selling our jewellery.”
Sue feels it is vital to keep up with ever changing means of communication in order to tell the Miglio story. “We make full use of Facebook, Twitter and other social networking channels,” she said.
“The other way we help our Consultants is that we give them their own ‘My Miglio’ website which has also been extremely successful. Our Consultants are able to change them around as they so wish and our catalogues are also loaded onto the websites. This means that they are now able to sell directly to their customers online, which helps them enormously.”
Meanwhile, the only big challenge Sue feels the company is facing at the moment is the challenge of meeting the growing demand for Miglio jewellery as its collections become more and more popular. But as far as Sue is concerned, this is a very welcome and positive challenge. “We are fortunate in that we have a great team at Head Office who work extremely hard to keep our stockroom topped up,” she pointed out. All Miglio jewellery is made in South Africa then despatched from the Miglio UK Head Office in Somerset.

“Many Consultants come to us as a result of personal endorsement and word of mouth.” —Sue Dean

Through its close links with South Africa, Miglio UK has become very involved with the The Homestead charity, which supports street children there. Every year 75 per cent of the profit on certain pieces of jewellery goes to the nonprofit making charity. Sue and Tim visit the charity once a year so they can personally present the street children with a cheque.
“There is a great deal of satisfaction among ourselves and our Consultants that, through running a successful business, we are also helping these street children. When we go over to South Africa we see for ourselves the good we are doing and just how grateful the children are. Unlike many big corporations we don’t demand that the money we raise goes on anything specific. We are happy for the charity to use it for the children’s benefit and we also provide the component parts to allow them to make the special Homestead pieces for our collection.”
Meanwhile, Miglio is proud of its reputation as one of the UK’s leading distributors of designer jewellery and Sue is confident the company’s success story will continue to go from strength to strength across the UK and Europe. “Our immediate goal is to continue to be the best purveyor of quality jewellery from manufacturer to end user,” she said.
“At the moment so many people are clocking in and saying they want to join us and this is all very exciting.”

Miglio is available from

www.migliojewelleryonline.com

Miglio Jewellery Online

I'm so happy! Miglio Jewellery is now available online.  Its so convenient and just about everything is ecommerce today.  Sometimes you just don't have time to see where there is a party or contact the local consultant.  Like all things in life we usually need them yesterday!  I'm sure that now I will actually spend more money on Miglio rather than taking a trip to the local department store.  That is good for the recipient of my purchase:) bad for the bank balance:(  Who cares apart from hubby!

Miglio is available from http://www.migliojewelleryonline.com/

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